Launch 6. Maximize 7. Retire Additionally, the webinar will cover the nine key documents that contain the critical decisions that must be made in order for a product to succeed.
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If a company leaves out any of these and doesn't consider the critical issues they risk product failure. Documents covered will include: 1. Business Case 2. Market Needs also called market requirements 3. Product Description also called product requirements 4. Market Strategy 5.
Roadmap 6. Beta Plan 7. Launch Plan 8. Marketing Plan 9. End of Life Plan. SlideShare Explore Search You. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Upcoming SlideShare. Like this presentation?
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Full Name Comment goes here. Are you sure you want to Yes No. Zulkifli Said , Knowledge-seekers at zulkiflisaid. Show More. No Downloads. Views Total views. Actions Shares. This will be critical in getting management buy-in, project funding and customers who will agree to purchase the product ahead of production.
Product roadmaps are a core deliverable for product managers. Create market and product strategy, and a corresponding roadmap. Product Management completes the business plan and market needs documents.
Optimal Product Process by Brian Lawley
Product Marketing completes the market strategy document. Engineering completes the product description document. Business plan, market needs document, product description document, market strategy document and roadmaps. Market research, competitive analysis, voice of the customer, personas, segmentation, positioning, pricing and forecasting. Download Now.
It also covers the roles, responsibilities, tasks and documents associated with each phase. Clearing the confusion The issue with the word requirement is that it can be used in both the problem and solution space. Not so fast!
Our Product Management Process is Built on Experience
Plan for success with a roadmap Products evolve over time. Overview of the Plan Phase Key Tasks Create market and product strategy, and a corresponding roadmap. Key Deliverables Business plan, market needs document, product description document, market strategy document and roadmaps. Core Skills Market research, competitive analysis, voice of the customer, personas, segmentation, positioning, pricing and forecasting.